Combination Trademark Registration: A Strategic Approach

Many businesses opt for a combination trademark registration, which includes both a word mark and a device mark. This strategy provides complete protection, covering both the textual and graphical elements of the brand. Combination applications tend to face fewer objections and rejections, as they cover a wider scope of brand identity.
Data Comparison:
Year Combination Mark Applications Objection Rate Rejection Rate Successful Registrations
2022 150,000 20% 5% 75%
2021 140,000 18% 4% 78%
Indian Examples and TM Classifications
Let’s explore some real-world examples of trademark registrations in India and the corresponding TM Classes:
1. Tata Motors:
o Word Mark: “Tata”
o Device Mark: Tata’s logo with the iconic “T” symbol.
o TM Class: Primarily Class 12 (Vehicles) and Class 7 (Machinery).
2. Amul:
o Word Mark: “Amul”
o Device Mark: Amul’s mascot featuring the Amul girl.
o TM Class: Class 29 (Dairy Products).